Strategy & Communication
The fundamental cornerstone for building a successful communication campaign starts with a clear, thoughtful strategy that supports your company’s business objectives.
Allow us to tell your story.
The fundamental cornerstone for building a successful communication campaign starts with a clear, thoughtful strategy that supports your company’s business objectives. At Dome, we build a customized, strategic plan designed to address your future goals, your present reality, and the perceptions your customers and community have of your business. Our Work is focused on the continuous development of creative engaging story angles channeled through all media options including the use of social media.
Despite the false claims and promises that some public relations or communication companies make about being able to control the story in the media, any experienced media relations practitioner knows that news media cannot be controlled, however they can be managed.
We have a deep understanding of how the news cycle works and what attracts negative or positive reporting attention to a story. This knowledge is being applied to actively promote and protect your company’s media presence.
Media and Spokesperson Training
Being comfortable telling your own story is key to reaching your general and specific target audiences, but dealing with the media can be an intimidating prospect even for executives who regularly answer to demanding board members, clients and stakeholders. The rules of engagement are totally different.
Dome’s media-training sessions offer a crash course in Media Basics and provide an opportunity to review messaging and practice staying on topic. Through messaging overviews and simulations, we prepare your media team and spokespeople to face the media with confidence.
Social Media Strategy
The communication landscape is constantly changing in the new digital era, Social Media platforms are becoming increasingly an integral part of any communication campaign, allowing you to share your story in a direct and unfiltered way.
We can help you identify your target audience and strategize about what kind of posts you should be making to keep that audience interested, we analyze your brand and messaging to create a strong, organized and creative campaign that will reach the right people at the right time and on the right platforms.
Thought leadership allows your organization to stay on the media’s radar even when you’re not the one making news. Thought leadership is an important strategy for building trust in your brand among the media and your target audiences. The key to accomplishing this is by getting key members of your leadership team opportunities to share in your company’s expertise, philosophy, and successes with the right audience.
We know how to position founders and executives as experts on specific topics and actively seek out opportunities to turn you into a trusted source